Amanda Pollard

4 Ways to Keep Your Eye On the Target in a Changing Social Media Adscape

Social PR News /

Social media advertising is constantly evolving. Today’s social media advertisers face a double challenge: increasingly sophisticated algorithms from the social media platforms and a complex geopolitical landscape. Fear not, marketers! By understanding these shifts and employing smarter targeting strategies, the right audience can be reached with appropriate paid social campaigns. The Algorithm Adversity Social media platforms […]

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Influencer

Influencer Marketing: 12 Takeaways on This Exploding Industry Trend

Events, Interesting Things /

Influencer marketing is an exploding area of marketing and is expected to be a $10 billion industry in 2020, growing to $15 billion by 2022. Why is it so fast growing? Because influencers actually influence sales. According to Nielson, 92 percent of consumers trust influencer marketing over traditional advertising. Influencers have the authority and trust

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Water Cooler TV

WaterCooler TV Episode 2: Twisted Alchemy’s Kim and Scott Holstein

Blog, Fungi Media, Interesting Things, TYS News, WaterCooler TV /

If you missed the launch of our new web series WaterCooler TV with partner FUNGI Media, you’re in luck: you’re only down two episodes to catch up on if you watch now! Our featured guests in Episode 2 are Kim and Scott Holstein, founders of cold-pressed juice company Twisted Alchemy. Hear their origin story, how their audience

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Water Cooler TV

Tell Your Story and FUNGI Media Launch WaterCooler TV

Blog, Fungi Media, Interesting Things, TYS News, WaterCooler TV /

Video series highlights great stories in the business world in a digestible way Tell Your Story and FUNGI Media have partnered to launch WaterCooler TV, a not-your-typical web series highlighting the thinking and stories of leading entrepreneurs, executives and marketers.   “We’ve been to hundreds of marketing conferences and sat through thousands of presentations,” said

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BMACHI

Lemonade Stands & Business Acumen at BMA Chicago

Blog, Business Marketing Association, Career Thoughts, Interesting Things /

Did you ever have a lemonade stand as a kid? As it turns out, that early business experience can help you succeed in your career as a communications professional. As I learned at yesterday’s BMA Chicago luncheon with DePaul professors Ron Culp and Matt Ragas, having business acumen is one of the top criteria needed

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Tower Awards

Tell Your Story Brings Home Social Media Gold

Blog, Business Marketing Association, Events, TYS News /

Last night at Moonlight Studios, the Tell Your Story team proudly accepted a Gold Business Marketing Association of Chicago Tower Award in the social media category for work done for client, USG Corporation. It was a terrific event and celebration of the best and brightest in Chicago B2B marketing. Our winning social media program helped

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