what we think

We don’t think of ourselves as know-it-alls, but we do like sharing our thoughts, experiences and POV from time-to-time. We are in continual learning mode and here is what we think, when we think it.

5 Ways to Maximize Trade Shows with PR and Social Media

Let’s face it. Trade shows are expensive. Between renting the booth space, paying for your team’s travel expenses, creating an attractive booth, printing literature, and purchasing giveaway items, trade shows can be a major investment and eat up a large portion of your overall marketing budget. So why not maximize your spend by using public relations and social media at the show? Here are 5 of the ways that we support our clients at tradeshows— before, during and after—with “SocialPR.”     [caption id="attachment_1370" align="alignright" width="200"] Amanda facilitating media interview atGreat American Truck Show for clientOnRamp Transportation Services.[/caption] 1) Meet the press. Journalists in your industry are attending your trade shows and looking for new content to write about. Ask the show organizers for an attending press list and reach out to those journalists to set up appointments in your booth. Designate a subject matter expert to tell journalists about everything new happening with your company and...

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Facebook’s New Graph Search: What It Means For You and Your Company

There is no question that Facebook and its innovations over the years have changed the way we communicate and stay connected. Though some may not want to admit it, Facebook, along with many other social networking sites, have become a way of life. Whether you are marketing your company’s brand, or building personal relationships, our society has become reliant on Facebook as a way to stay connected to the world around us.   Hoping to make searches within Facebook much easier, Facebook took a big step earlier this week in announcing their new Graph Search. Striving to connect the Facebook user experience throughout the web, this new search engine will make sharing information easier than before. Allowing you to find things, people, or businesses based on interests and recommendations of friends, this internal search engine is a game changer when it comes to marketing a brand or building relationships.   Focusing on four main...

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We Are Hiring: Social Media & PR Specialist

We are hiring a full time Social Media and PR Specialist. We need someone with 2 to 3 years of experience, ideally with another marketing agency or PR firm, in a similar role.   We will be evaluating candidates based on the following criteria:   Writing: We need someone with excellent writing and editing skills that is comfortable writing for business-to-business products and services like trucks and financing and technology and home health care and drywall, and more. They must also be able to help write proposals, press releases and blog posts, and be able to summarize research and develop creative briefs.   Social Media: We need someone who is familiar and not afraid of diving into and implementing newly established social media programs for our clients. Must understand how we use social media outlets like Twitter, Facebook, YouTube, Wordpress and others to reach our target audience who are business decision makers. Must manage, tweet, post,...

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Top 5 Most Memorable and Moving Marketing Campaigns of 2012

With the New Year right around the corner, there is no better time for reflection. While reflecting upon our success this year, it is also important to take a step back and think about some big name marketers that have succeeded in not only grabbing the public’s attention, but also telling a powerful story that successfully relayed a message to an audience.

 

The year 2012 was full of powerful marketing campaigns that truly represented the new era of advertising. Whether it was using social media to leverage their message, or using humor and thrill to capture their audience, the following 5 companies truly encapsulated how telling a story to promote a specific message can not only move an audience, but make themselves memorable within a highly competitive industry.

 

Facebook & Ronald McDonald

We experienced something fun last week with our client USG Corporation. Several weeks ago, USG’s corporate Facebook page was on the verge of getting its 2000th fan and we wanted to celebrate by donating $2,000 to a charity. We had our Facebook fans vote from a list of worthy charities and the Ronald McDonald House Charities won. Last week we presented the check and took a tour of their new downtown Chicago facility, the largest Ronald McDonald House in the world. It was the first time that we were involved in a “big check” presentation, so we can check that off our list of accomplishments. And we had a great time getting to know this incredible organization.

Tell Your Story Wins BMA Tower Gold

Tell Your Story Brand Communications was honored with one Gold and two Silver awards last night at the Chicago Business Marketing Association Tower Awards. Work done for trucking equipment and business services company, OnRamp Transportation Services, took top honors in the Public Relations Campaign category, but also earned recognition in the Integrated Campaign and Print Ad Campaign divisions.

 

The work for OnRamp was also honored earlier this year with an award from the national Business Marketing Association B2 Awards. Read about the details of the campaign here.

 

We are incredibly proud of our work, especially because of the impact it had in the industry in such a short period of time. We are also humbled that a small, nimble and flexible agency like Tell Your Story can go up against much bigger global agencies and clients and come out on top when compared head-to-head for quality thinking, work and results.

 

Thank you to BMA, judges and all our friends in the industry for this great recognition.

Congratulations Amanda!

Amanda Stewart, Amanda Pollard, & Social PRAmanda Stewart, now Amanda Pollard, our PR & Social Media Manager, got married last weekend. To say it was an incredible wedding is an understatement.Not only was the bride beautiful, the groom didn’t look to shabby either. And the setting, an estate in a northwest suburb of Chicago, was out of a fairy tale. I’m not sure how she did all the wedding planning while serving the needs of our clients all these months, but now I really know she can work under pressure!

 

My biggest congratulations to Amanda and her husband Ben. It was great to share in her special day.

Monumental Shift in Search

One of our Tell Your Story network partners Nick Yorchak from Big Footprint Digital blogs about the “monumental shift in search” in the most recent issue of BMA Buzz.

 

This is just one of the things that have been written recently that stresses that it is all about great content and distributing that content consistently — not SEO tricks and tips — that gets you noticed.

 

B2B SEO and the next generation of search – Business Marketing Association