what we think

We don’t think of ourselves as know-it-alls, but we do like sharing our thoughts, experiences and POV from time-to-time. We are in continual learning mode and here is what we think, when we think it.

We Are Hiring: Social Media & PR Specialist

We are hiring a full time Social Media and PR Specialist. We need someone with 2 to 3 years of experience, ideally with another marketing agency or PR firm, in a similar role.   We will be evaluating candidates based on the following criteria:   Writing: We need someone with excellent writing and editing skills that is comfortable writing for business-to-business products and services like trucks and financing and technology and home health care and drywall, and more. They must also be able to help write proposals, press releases and blog posts, and be able to summarize research and develop creative briefs.   Social Media: We need someone who is familiar and not afraid of diving into and implementing newly established social media programs for our clients. Must understand how we use social media outlets like Twitter, Facebook, YouTube, Wordpress and others to reach our target audience who are business decision makers. Must manage, tweet, post,...

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Top 5 Most Memorable and Moving Marketing Campaigns of 2012

With the New Year right around the corner, there is no better time for reflection. While reflecting upon our success this year, it is also important to take a step back and think about some big name marketers that have succeeded in not only grabbing the public’s attention, but also telling a powerful story that successfully relayed a message to an audience.

 

The year 2012 was full of powerful marketing campaigns that truly represented the new era of advertising. Whether it was using social media to leverage their message, or using humor and thrill to capture their audience, the following 5 companies truly encapsulated how telling a story to promote a specific message can not only move an audience, but make themselves memorable within a highly competitive industry.

 

Facebook & Ronald McDonald

We experienced something fun last week with our client USG Corporation. Several weeks ago, USG’s corporate Facebook page was on the verge of getting its 2000th fan and we wanted to celebrate by donating $2,000 to a charity. We had our Facebook fans vote from a list of worthy charities and the Ronald McDonald House Charities won. Last week we presented the check and took a tour of their new downtown Chicago facility, the largest Ronald McDonald House in the world. It was the first time that we were involved in a “big check” presentation, so we can check that off our list of accomplishments. And we had a great time getting to know this incredible organization.

Tell Your Story Wins BMA Tower Gold

Tell Your Story Brand Communications was honored with one Gold and two Silver awards last night at the Chicago Business Marketing Association Tower Awards. Work done for trucking equipment and business services company, OnRamp Transportation Services, took top honors in the Public Relations Campaign category, but also earned recognition in the Integrated Campaign and Print Ad Campaign divisions.

 

The work for OnRamp was also honored earlier this year with an award from the national Business Marketing Association B2 Awards. Read about the details of the campaign here.

 

We are incredibly proud of our work, especially because of the impact it had in the industry in such a short period of time. We are also humbled that a small, nimble and flexible agency like Tell Your Story can go up against much bigger global agencies and clients and come out on top when compared head-to-head for quality thinking, work and results.

 

Thank you to BMA, judges and all our friends in the industry for this great recognition.

Congratulations Amanda!

Amanda Stewart, Amanda Pollard, & Social PRAmanda Stewart, now Amanda Pollard, our PR & Social Media Manager, got married last weekend. To say it was an incredible wedding is an understatement.Not only was the bride beautiful, the groom didn’t look to shabby either. And the setting, an estate in a northwest suburb of Chicago, was out of a fairy tale. I’m not sure how she did all the wedding planning while serving the needs of our clients all these months, but now I really know she can work under pressure!

 

My biggest congratulations to Amanda and her husband Ben. It was great to share in her special day.

Monumental Shift in Search

One of our Tell Your Story network partners Nick Yorchak from Big Footprint Digital blogs about the “monumental shift in search” in the most recent issue of BMA Buzz.

 

This is just one of the things that have been written recently that stresses that it is all about great content and distributing that content consistently — not SEO tricks and tips — that gets you noticed.

 

B2B SEO and the next generation of search – Business Marketing Association

Back to School Means Back to Networking

I had a great last several days of summer. I was fortunate enough to stay flexible with my work schedule while spending a lot of time with my 7-year-old son who was in between summer camp and the start of school. A portion of that time was called “Daddy Camp” and I hope it will be an August tradition.

 

Although you may think all good things must come to an end, I couldn’t be more excited. As my son embarks onto a new adventure to 2nd grade, I get to rev up my networking engines. And I started it last night by attending the Chicago Business Marketing Association (BMA) membership event on a rooftop overlooking a Cubs game at historic Wrigley Field.

 

Yes, the Cubs lost, but it was still a great night. Networking with marketing folks energizes me and helps me prioritize my professional thinking and goals. I meet new people and connect with old friends. We catch up, talk, make connections and hopefully walk away with that something extra that can help us take the next step in our professional lives.

 

Whether it’s BMA, an alumni association or any other formal or informal group, back to school means back to networking. Take advantage of the buzz in the air and make it work for you.

 

P.S. I’m biased, but the Chicago BMA is the best place to do marketing networking in the city. Check out www.bmachicago.org for a schedule of events.

Bringing the Olympic Marketing Story to You

EVENT ALERT: Chicago BMA. Come help share and carry on the Olympic spirit with Lisa Baird, Chief Marketing Officer of the US Olympic Committee, September 13th at the BMA Marketing Innovators Luncheon in Chicago! Make sure to register today for what is sure to be a sellout event!

 

 

 

Bringing the Olympic Marketing Story to You

A promotional commercial for the upcoming 2012 Olympic Games in London, England.

Archive footage used from the 2008 Beijing Olympic Games.

 

Voice over used from reading of Carl Sagan’s “Pale Blu…

 

Standing as one of the most iconic, historical, and influential events in the world, the Olympic Games are something that bring the world together not only for our love of competition, but also with aspiration and hope. The Olympic Games are something that truly transcends sport; it stands for hope and tolerance, while bringing people with different stories and backgrounds together from all over the world, and giving small, unknown countries a chance in the big world.

 

As billions of people sat around their television to watch the opening ceremony, the Olympic Spirit was brought to life, shared and felt worldwide. The spirit of community, pride, love and hope is something that has resonated within each and every one of us for the past two weeks as we anxiously watched each country fight through the blood, sweat and tears for the chance to wear that gold medal around their neck.

 

The most wonderful aspect of any Games is in the ‘spirit’ that is ignited throughout the world and the stories of those who participate. The ability of these emotional, heartfelt stories to have such a profound impact on us just goes to show how powerful telling a story can be.

 

Rocky Mountain BMA High


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Our friends of the Colorado chapter of the Business Marketing Association are having a one-day regional event in August that you won’t want to miss if you are in the Denver area, or plan on being there. We wish we could attend, so if you go please report back. Here are the details.

 

“FromSurviving to Thriving: Mastering Technology in Your Marketing World,” is a one-day regional event on August 16, 2012 in Denver, Colorado. Corporate thought leaders, innovative agencies and the technology companies that power all of it, will share insights and tackle questions about what marketers need to know about succeeding in this technological driven business world.

 

Technology affects almost every aspect of our lives. Just look around and you will see just how wired we are. Over the past few decades, information technology has changed the face and pace of the marketing and advertising world, and we live in a day and age where smart use of technology and the Internet are vital to the success of a company. Just like technology these days, the advertising and marketing industries have a profound impact on culture in American society. With marketing under intense pressure to measure and improve its effectiveness across digital channels, it is extremely important for companies to know how to survive and thrive in these technological times.

 

This event will feature two keynote speeches from Louise Clements (@louise_clements), President of MRM Canada, and Tim Riesterer (@TReisterer), Chief Strategy Officer of CorporateVisions, along with four breakout panels each focused on a separate key topic—customer experience, demand generation, marketing automation and content marketing. Come hear the marketing heavy hitters from Aprimo, Eloqua, CMO.com, 1to1 Media, TeleTech, R2integrated, Satmetrix, MIT’s Technology Review, Teradata and others. The event includes continental breakfast, lunch, networking and a cocktail hour.

 

Don’t miss this great opportunity to learn from the best! And say hi to Carla, Marilee and Karen (BMA Colorado) while you’re out there! Tell them Tell Your Story says hi.

 

From Surviving ToThriving: Mastering Technology in Your Marketing World