what we think

We don’t think of ourselves as know-it-alls, but we do like sharing our thoughts, experiences and POV from time-to-time. We are in continual learning mode and here is what we think, when we think it.

B2 Award for OnRamp Work

BMA B2 AwardsAs a result of developing an extensive integrated marketing and brand positioning campaign for client OnRamp Transportation Services, Tell Your Story has won an Award of Excellence through the BMA B2 Awards Program, an international business-to-business marketing and communications contest that recognizes excellence among agencies and corporate marketers.

 

The BMA B2 Awards recognize the people who refuse to take the easy way out. Where others honor style over results, the B2 Awards honor the successful balancing of both.

 

Chickens, Brand Architecture and Other Things I Learned at #BMAGROW

GROW BMA Conference

I’m still digesting all of the great presentations and experiences from this year’s, 2012 Business Marketing Association National Conference, GROW, but here are a few things I learned:

 

Chickens and Brand Architecture Just Don’t Mix

 

You had me at chickens, but lost me at architecture. I loved the start of the presentation by BBN Global Network, Bader Rutter and Pfizer Animal Health about Global Brand Activation. Pfizer Animal Health’s poultry business embarked on developing a global brand and they started out by using great visuals in their presentation evoking affection and emotion about what they do. Then they got into the brand architecture and positioning mumbo jumbo language and hard-to-read slides and lost me. Then again, maybe it was too early after a late night at Red Head Piano Bar.

 

Consistent Quality Networking is Key to Career Happiness

 

I’ve had the great opportunity to attend many national BMA conferences. I am involved on the local level and have always worked for companies who believe in the value of the organization. Over the past four days, it was confirmed to me that the ones doing the right amount of networking consistently over time are the ones who are most successful and happiest with their careers. BMA gives B2B marketers that forum.

 

Tell Your Story Welcomes Intern Bailey Madden

Bailey Social PRHi! I am happy to report that I am Tell Your Story Brand Communications’ newest team member. Every once in awhile, I’ll share my point of view on different topics in the world on the blog for your (and my) enjoyment. Now, I’ll tell you a little about myself…

 

With my college years quickly coming to a close, my life is about to be thrown for a loop. Not only will I be done with college, but the idea of a “big girl” job will not be so far off. After graduating with a double-major in Public Relations and Communication, I hope to gain a public relations or marketing communications position working at an agency or in-house for a corporate brand.

 

In my spare time, I love to run and exercise – especially when Chicago decides beautiful weather is appropriate. Due to being a bit of a bookworm, I suppose reading is where my love for writing came from.

 

My public relations experience all started when I was selected to be a consumer marketing intern at the reputable GolinHarris international public relations agency. Completely overwhelmed and intimidated at first, I quickly learned the ins and outs of public relations by working on several clients in the food industry. At GolinHarris, I wrote media materials such as press releases, pitches, fact sheets, and corporate announcements. I even got to do some writing for a corporate web site, which was awesome. Needless to say, I fell in love with public relations as a whole and never looked back.

 

So, this is what brings me to you and Tell Your Story, i.e., a love for public relations and a desire to show you what I can do. I hope to bring everything that I’ve learned both in work experience and class work full circle so that my work produced here is the best that it can be. That being said, I’m excited for this opportunity and cannot wait to get to work.

Tell Your Story Welcomes Intern Emily Higgins

Tell Your Story InternshipHi! My name is Emily Higgins and I am a new intern for Tell Your Story. This is the first step in building my post college career and I’m very excited about this opportunity to assist George, Amanda and the Tell Your Story team in the unique and personal way they promote their clients’ brands.

 

I am currently a senior at DePaul University where I am studying for a degree in Communications and Media. However, where I started is far from where I am now. Over the past three years, I’ve had a variety of experiences, beginning with attending the University of Mississippi (Ole Miss) my freshman year.

 

I packed up and moved south in hopes of branching out and experiencing something new. Over the course of that year, I had many incredible experiences including the legendary football atmosphere, getting a taste of a very different culture, and had the opportunity to get a first-hand experience at the 2008 Presidential debates between Barack Obama and John McCain that took place on campus.

 

Although Ole Miss was everything I had imagined and more, I found that you can take the girl out of the city, but you can’t take the city out of the girl. I yearned to be back in the Midwest where I missed deep-dish pizza, Lake Michigan, fellow Bears fans, and shopping along Michigan Avenue— some of the things that make Chicago the best city in the world, and made my decision to transfer to DePaul easy.

 

In my spare time I am a volunteer at PAWS Chicago, a local animal shelter, where I help promote the idea of adoption and goal of creating a No Kill Chicago for stray and abandoned pets.

 

My major in Communications and Media at DePaul has piqued my interest in business communications, and I am eager to express my creativity and enthusiasm through my work at Tell Your Story!

 

Feel free to email me at ehiggins@tellyourbrandstory.com

Importance of Video

Marketing with Online Video   A companion piece to a blog entry we've been working on, this video is meant to touch on some important aspects of using more video tools in today's world.http://torquelaunch.com Great post and video from our friends at Torque about the growing importance of video in your marketing mix.   Video and The Web...

Continue Reading

How to Make the Most of Trade Shows & Live Events

Hubspot Social PR NewsOur team is gearing up for back-to-back trade shows this week and happened to come across Hubspot’s timely article, “Getting the Most From Live Events: A Guide for Attendees, Hosts & Participants.” The article reported a shocking statistic – 80% of companies don’t even follow up with leads after trade shows.

 

How can that be? With every wise business person shouting, “NETWORK!” from the rooftops, how are marketers ignoring this advice when it comes to the biggest networking opportunity there is — face-to-face live events.

 

If you jump on over to Hubspot (link above) they’ve outlined in detail how attendees, exhibitors, speakers, and event hosts can take full advantage of these opportunities. Here are three quick tips we’ve developed:

 

  1. How to remember people: If your goal is to network (which it should be) it may be hard to remember all those faces and names once you’ve got a stack of business cards in front of you. Jot down notes about who you’re meeting or what you spoke about on the backside of their card in order to jog your memory later. Be prepared for high-tech folks with digital business cards – here are 8 free business card apps suggested by Mashable.
  2. How to stay on task: It’s extremely easy to get caught up in the commotion of an event and end up getting sidetracked. Don’t waste the money you’ve invested to attend the event by ending up in the corner catching up with old friends. Make sure you define your goal before you step through the front door. Go in with a purpose and don’t forget to follow through.
  3. How to break through the noise: No doubt there will be many other individuals and companies with the same goals or agenda as you, so you must go in prepared to stand out from the rest. Be ready to market yourself competitively. Give out free samples of your products or services to drive traffic towards your booth, or come up with some other creative ways to set yourself and your booth apart.

 

How are you getting your ROI for live events? We’d like to hear your methods of maximizing your investment of time, money and energy by fostering relationships that last past the showroom floor.