what we think

We don’t think of ourselves as know-it-alls, but we do like sharing our thoughts, experiences and POV from time-to-time. We are in continual learning mode and here is what we think, when we think it.

Telling the story of home health coding

This Tell Your Story-produced video is a simple and easy way to tell the story of a pain-free solution to the complex world of home healthcare medical coding. This video and the entire integrated campaign for Daymarck earned Tell Your Story two Gold awards at the 2010 Chicago Business Marketing Association Tower Awards.

Telling the story of home health coding

 

 

 

 

Home care medical coding is tough. Let Daymarck show you how we can make it easy and pain-free. Watch this video and sign up for 10 free coding events at www.daymarck.com.

Effective Lead Generation for Medium BtoB Businesses

Tell Your Story interview with Google's Jennifer Howard. Jennifer is head of Google's btob markets and recently spoke at the monthly Chicago Business Marketing Association luncheon. She discuses how Google search isn't only for very large or very small companies, but just as effective for the middle tier btob companies such as manufacturers, service providers and software companies...

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Integrating Traditional with Evolving Media

One of the things we are often asked to do with our clients is to help plan for major trade show events. In the case of home health coding client Daymarck, we manage all marketing activities and support sales effort leading up to, during and after major shows. While on site, we perform a number of traditional trade show marketing and lead generation tasks, but we also work hard at integrated social media tactics to spread the word on Daymarck’s unique offering to the industry. We also serve as spokespeople on behalf of our clients. In addition to the video below found on our YouTube Channel, we are very active on Twitter, Blogger and getting our Facebook presence off the ground.

 

Being a small company, Daymarck is unique in that it is pushing the envelope to leverage all of the tools and technologies available to spread the word to the industry. Even if you are smaller, with smaller budgets, you can make a big impact in today’s marketing world mixing the traditional (trade shows) with the evolving (social media).

 

Integrating Traditional with Evolving Media

 

Daymarck, one of the leaders in home health coding services for home health agencies, was a proud Title Sponsor of the 2010 Decision Health Home Coding Summit in Philadelphia. Daymarck’s Founder and C…

Daymarck at NAHC Financial Management Conference 2010

 

Daymarck, a leader in home health coding services for home health agencies, previews its participation in the National Association for Home Care Financial Management Conference in Chicago in July 2010…

Daymarck at NAHC Financial Management Conference 2010

 

Daymarck, a leader in home health coding services for home health agencies, previews its participation in the National Association for Home Care Financial Management Conference in Chicago in July 2010…

BMA Engage Social Media Team

Great recap video of why the national Business Marketing Association conference leadership put together a team of volunteers to social media the heck out of the national conference. Once again, we were amazed at the power and opportunities we have to understand and deploy social media tactics to help build our brands and spread the word.

 

BMA Engage Social Media Team

 

A video look at the social media activities around BMA Engage 2010

Simple, fun and impactful way to tell your story

We recently completed a video and started a YouTube channel for SmartSignal, a technology company that helps avoid the surprises of costly equipment hiccups and shutdowns in the power and oil/gas industries with their leading analytic predictive and diagnostic software, technologies and services.

 

This video features SmartSignal’s Plant Availability and Performance Solution and communicates its key message of “avoiding surprises” and benefits in an impactful, creative and fun way. We are a big proponent of using videos to help spread the word, and doesn’t have to cost an arm and a leg to produce with the right people, thinking and resources to help make happen.

 

Enjoy.

Simple, fun and impactful way to tell your story

 

SmartSignal PlantAPS – http://smartsignal.com

BMA Engage 2010 Reactions

Last week we were part of a great team of people “covering” BMA Engage, the 2010 national conference of the Business Marketing Association. If you missed the action, don’t fear. A fabulous tool used during the conference helped aggregate all social media being conducted at the conference — twitter feeds, youtube videos, photos, blogging and more. You can check out the site at BMAengage.com .

 

In the meantime, here’s a little taste of what I was up to in between sessions – interviewing thought leaders in the crowd.

BMA Engage 2010 Reactions

 

 

Interview with Tom Insprucket by George Rafeedie.