what we think

We don’t think of ourselves as know-it-alls, but we do like sharing our thoughts, experiences and POV from time-to-time. We are in continual learning mode and here is what we think, when we think it.

Stories of Innovation are Inspiring

I had the opportunity last night to attend the Chicago Business Marketing Association board dinner with special guests that are part of today’s Innovation panel at the BMA luncheon. If you can make the luncheon today, I would highly recommend it. They all have great stories to tell.

 

You have to have guts and vision to innovate. What was most interesting about the night was that we heard stories from two very traditional Chicago companies: 100-year-old United States Gypsum Corporation (USG) and Molex, plus the founders of two companies that are still in start-up stage, but very successful so far: InContext Solutions and SoCore Engergy. All companies were winners at the 2010 Chicago Innovation Awards, and both have leaders and people with guts and vision to take risks, be aggressive and ultimately make things happen.

 

I’m home with a sick kid today, so can’t make the luncheon. But if yesterday was any indication of the great stories you’ll hear today, you will not want to miss. Here’s a preview.

 

Lastly, a special shout out to the BMA Chicago social media committee who has worked hard spreading the word about this event and will be live tweeting today. Make sure to join in on the social media activity, and follow us here

Great Event: Innovation in Chicago

The Chicago Business Marketing Association luncheon this week (January 13) features innovation in Chicago with a panel of representatives from the area’s most innovative companies. Come here the stories of USG Corporation, Molex, InContext Solutions and SoCor Energy. The panel will be moderated by the founder of the Chicago Innovation Awards, Tom Kuczmarski. Find out more at Chicago BMA or LinkedIn.
Here’s a great video by the Innovation Award folks that tells the story of their 10 year history celebrating Chicago innovation.

@BMAChicago and check out all of our social media links here.

Great Event: Innovation in Chicago

 

What innovation would you like to see in the next ten years?Here’s what a few people had to say in Kevin Boehm’s 2010 Chicago Innovation Awards video.

Telling the story of home health coding

This Tell Your Story-produced video is a simple and easy way to tell the story of a pain-free solution to the complex world of home healthcare medical coding. This video and the entire integrated campaign for Daymarck earned Tell Your Story two Gold awards at the 2010 Chicago Business Marketing Association Tower Awards.

Telling the story of home health coding

 

 

 

 

Home care medical coding is tough. Let Daymarck show you how we can make it easy and pain-free. Watch this video and sign up for 10 free coding events at www.daymarck.com.

Effective Lead Generation for Medium BtoB Businesses

Tell Your Story interview with Google's Jennifer Howard. Jennifer is head of Google's btob markets and recently spoke at the monthly Chicago Business Marketing Association luncheon. She discuses how Google search isn't only for very large or very small companies, but just as effective for the middle tier btob companies such as manufacturers, service providers and software companies...

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Integrating Traditional with Evolving Media

One of the things we are often asked to do with our clients is to help plan for major trade show events. In the case of home health coding client Daymarck, we manage all marketing activities and support sales effort leading up to, during and after major shows. While on site, we perform a number of traditional trade show marketing and lead generation tasks, but we also work hard at integrated social media tactics to spread the word on Daymarck’s unique offering to the industry. We also serve as spokespeople on behalf of our clients. In addition to the video below found on our YouTube Channel, we are very active on Twitter, Blogger and getting our Facebook presence off the ground.

 

Being a small company, Daymarck is unique in that it is pushing the envelope to leverage all of the tools and technologies available to spread the word to the industry. Even if you are smaller, with smaller budgets, you can make a big impact in today’s marketing world mixing the traditional (trade shows) with the evolving (social media).

 

Integrating Traditional with Evolving Media

 

Daymarck, one of the leaders in home health coding services for home health agencies, was a proud Title Sponsor of the 2010 Decision Health Home Coding Summit in Philadelphia. Daymarck’s Founder and C…

Daymarck at NAHC Financial Management Conference 2010

 

Daymarck, a leader in home health coding services for home health agencies, previews its participation in the National Association for Home Care Financial Management Conference in Chicago in July 2010…

Daymarck at NAHC Financial Management Conference 2010

 

Daymarck, a leader in home health coding services for home health agencies, previews its participation in the National Association for Home Care Financial Management Conference in Chicago in July 2010…