Social media usage exploded in 2020 as the nation quarantined at home and turned to online networks for support or current events. In fact, seventy-two percent of people said their social media consumption has increased during the pandemic. But did they want to hear from brands? Marketers were forced to find new and different ways […]
4 Social Lessons Learned for 2021 Success Read More »
Are you utilizing LinkedIn to network, connect and boost your personal brand? When was the last time you updated your profile or shared a post? With 610 million users, LinkedIn is arguably the most valuable social channel for professionals and B2B marketers. It isn’t just for job seekers. In fact, 8 out of 10 LinkedIn
12 Ways to Optimize Your LinkedIn Profile Read More »
Before attending the Social Media Masters Summit on Thursday, June 22nd, I knew social media was taking over the world, but this event taught me just how much it truly is. All aspects of social media are growing at a beyond rapid pace, and attending this conference gave me all the tips and tools needed
Intern’s Perspective: Top 3 Takeaways from Social Media Summit Read More »
Last Thursday, I was lucky enough to attend the 2017 Social Media Masters Summit hosted by Digital Megaphone. Morningstar hosted the event, which was described as “Chicago’s premier digital marketing conference, featuring cutting edge sessions from top brand marketers.” I had a lot of fun learning from the accomplished speakers, networking with fellow professionals and admiring
My Top Three Takeaways from the Social Media Master’s Summit Read More »
Tell Your Story Founder George Rafeedie shares his thoughts on how identifying and communicating a brand’s purpose is essential for marketing success on the Cranium Studio blog, Brand Musings. Read what George had to say and see examples of purpose-driven branding here: Brand Purpose, Key to Content Marketing Success
Tell Your Story Talks Brand Purpose on Cranium Studio Blog Read More »
I recently had the opportunity to attend the Legal Marketing Association (LMA) Annual Conference on behalf of client One North Interactive, a digital marketing and technology agency that has historically worked with some of the world’s largest and most prominent law firms. Maybe it was due to the event backdrop, which was set on
B2B Marketers Can Learn a Thing or Two from the LMA Read More »
