Blog

TYS Award Excellence

Tell Your Story Wins Business Marketing Association B2 Award of Excellence

Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago The Tell Your Story team is delighted and honored to win a 2014 Business Marketing Association B2 Award.  Last night we received an Award of Excellence in Content Marketing for our social media work for client USG Corporation.  Our nomination […]

Tell Your Story Wins Business Marketing Association B2 Award of Excellence Read More »

Social Media Masters Summit

Seen and Heard at Digital Megaphone’s 6th Annual Social Media Masters Summit

#ICYMI #smms14 was a trending topic yesterday on Twitter. Not surprising when 150 social media masters conglomerate in one room, but it certainly speaks to the power of sharing engaging content. I was able to attend the 6th Annual Social Media Masters Summit hosted by Digital Megaphone in Chicago on May 15. The event hosted

Seen and Heard at Digital Megaphone’s 6th Annual Social Media Masters Summit Read More »

Forget Relying on Tools. Focus on Developing Your Skills Instead

  If social media is constantly evolving, do social media experts really exist? Good question. Google changes its algorithm. Facebook changes its news feed. How do you adapt when the tools you use for marketing keep changing? The answer is simple: the tools don’t matter. Your foundation does. This article points out that the real

Forget Relying on Tools. Focus on Developing Your Skills Instead Read More »

Integrate Your Content Marketing with SEO / SEM

This great article states that “nearly half (45%) of all companies say content is ‘highly integrated’ with their SEO efforts, compared to just 24% for paid search marketing and 16% for mobile marketing. Organizations are more likely to integrate content marketing with their SEO strategy than they are with any other digital marketing discipline.” The

Integrate Your Content Marketing with SEO / SEM Read More »