what we think

We don’t think of ourselves as know-it-alls, but we do like sharing our thoughts, experiences and POV from time-to-time. We are in continual learning mode and here is what we think, when we think it.

Importance of Video

Marketing with Online Video   A companion piece to a blog entry we've been working on, this video is meant to touch on some important aspects of using more video tools in today's world.http://torquelaunch.com Great post and video from our friends at Torque about the growing importance of video in your marketing mix.   Video and The Web...

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How to Make the Most of Trade Shows & Live Events

Hubspot Social PR NewsOur team is gearing up for back-to-back trade shows this week and happened to come across Hubspot’s timely article, “Getting the Most From Live Events: A Guide for Attendees, Hosts & Participants.” The article reported a shocking statistic – 80% of companies don’t even follow up with leads after trade shows.

 

How can that be? With every wise business person shouting, “NETWORK!” from the rooftops, how are marketers ignoring this advice when it comes to the biggest networking opportunity there is — face-to-face live events.

 

If you jump on over to Hubspot (link above) they’ve outlined in detail how attendees, exhibitors, speakers, and event hosts can take full advantage of these opportunities. Here are three quick tips we’ve developed:

 

  1. How to remember people: If your goal is to network (which it should be) it may be hard to remember all those faces and names once you’ve got a stack of business cards in front of you. Jot down notes about who you’re meeting or what you spoke about on the backside of their card in order to jog your memory later. Be prepared for high-tech folks with digital business cards – here are 8 free business card apps suggested by Mashable.
  2. How to stay on task: It’s extremely easy to get caught up in the commotion of an event and end up getting sidetracked. Don’t waste the money you’ve invested to attend the event by ending up in the corner catching up with old friends. Make sure you define your goal before you step through the front door. Go in with a purpose and don’t forget to follow through.
  3. How to break through the noise: No doubt there will be many other individuals and companies with the same goals or agenda as you, so you must go in prepared to stand out from the rest. Be ready to market yourself competitively. Give out free samples of your products or services to drive traffic towards your booth, or come up with some other creative ways to set yourself and your booth apart.

 

How are you getting your ROI for live events? We’d like to hear your methods of maximizing your investment of time, money and energy by fostering relationships that last past the showroom floor.

Telling Your Story: The Importance of Media Training

Telling Your Story: The Importance of Media Training

 

CNN.
(8-17-2011).

You’ve carefully crafted your message and now you’re ready to spread the word. Now what?

 

Unfortunately, the ‘now what’ can be a purgatory for many companies, nonprofit organizations, and public figures’ messages. After identifying what you want to communicate it’s time to figure out how to do so. This is where one of the most vital services a public relations advisor offers comes into play. Media training can greatly add to the effectiveness of a PR campaign and is a must-know for any spokesperson or representative interacting with the media. So what is media training and how can it help you?

 

Media training often consists of a classroom training session where participants learn strategies to help them successfully communicate during on or off-camera interviews with reporters. There are few people who are completely comfortable being interviewed, which is why it’s so important to prepare yourself or your spokesperson to feel relaxed in a Q&A setting. Media training will teach you how to get your message across to your audience, will provide you with the confidence to answer unexpected questions, and can help you to keep an interview on-track so that your goals for the news segment or radio show are met.

 

My Industry Is Not On Social Media

Social Media Communications ChannelsThe next time someone tells you, “My industry isn’t on social media,” pause and kindly say:

 

“The last time someone told me that, I walked out of the room. But I like you guys, so I want to help you see the light.”

 

Sadly, the last time I had this opportunity, I chickened out.

 

Actually, the last time I had this opportunity, I should have walked out!

 

If I hear one more person say, “I’m not on Twitter because I don’t care what you had for breakfast,” I may throw my breakfast up onto my iPad. Or maybe even that person’s Blackberry. (Yes, a little dig.)

 

We’ve overused the term social media. To our detriment, business leaders of organizations both big and small, have actually listened to the social media hype. But they are still not getting it.

 

I believe the term “social media” and an even older term “new media” should be banished from our vocabulary. In today’s world, it’s all about content. Content, and good brand stories, aren’t only king, but they are the center of our universe.

 

“If companies want to engage, learn, share and grow, then they need to develop and share their stories and at least test out all channels of communications – from traditional channels to innovative channels maturing every day.”

 

Yes, social media channels have content that not all people care about. Like what I had for breakfast and where I “checked in.” But so do traditional channels like TV, print and radio. We learn to block out what we don’t want to hear and consume what is valuable to our lives.

 

I thought we came a long way over the last few years with the explosion of new communications channels, but some are stuck and will never get out of the mentality that they don’t need to develop and share their story for success. And that’s a shame, because those organizations have great stories to tell and audiences willing to listen. And buy.

Celebrate the Super Mom

Karen Rafeedie Story WriterAs you all should know, today is International Women’s Day. And as I thought about all of the great women that have made this world what it is today, my mind kept going to my wife and how she describes herself on her LinkedIn Profile.
Karen Rafeedie
Creative Director | Writer | Super Mom

 

We’re fortunate to live in a world today that allows women like my wife to have a choice to pursue a career and be fulfilled professionally, and at the same time have the ability to be the Super Mom that she absolutely is.  My boys and I are truly blessed to have her.

 

Karen has been fortunate to be employed for ten years for a woman-owned business, Remedy. The leaders of Remedy are Super Moms in their own right. And it’s been amazing seeing Karen keep growing at Remedy while at the same time developing into the incredible mother that she is, doing the things that great mothers do.

 

So as this day winds down, take a moment and think of a woman or two you can celebrate. Mine was pretty close to home, and I’m extremely grateful for that.

How to be innovative?

How to be innovative?

 

Marketing Innovators Luncheon Seminar
The Big Marketing Idea is Alive and Well in Chicago
As the Chicago Innovation Awards demonstrate year in and year out, Chicagoans take a backseat to nobody when i…

You need to be curious, not satisfied with the status quo, be a problem solver, and not really be a great manager! Great “one question” and answer from the Chicago Business Marketing Association.