what we think

We don’t think of ourselves as know-it-alls, but we do like sharing our thoughts, experiences and POV from time-to-time. We are in continual learning mode and here is what we think, when we think it.

Stories Shared With a Mentor

Stories Shared With a Mentor   A Rick Segal tribute video from George Rafeedie. Read blog post here: I visited with old colleagues this past weekend and spoke at a tribute dinner honoring my former boss, mentor and friend, Rick Segal.   Rick is one of the founders of HSR Business to Business, which now goes by the name of gyro. He is leaving the agency business to a higher calling of teaching at Bethlehem College & Seminary.   Rick gave me two life-changing opportunities that helped shape me and guide me toward what I am today -- fulfilled.   After nearly 20 years of knowing someone and 8 years reporting to them, a lot of stories emerge.   There was the story of the stolen sausage.   And of the Irishman and the turkey.   And who can forget the quote from the cleaning crew that helped guide our work ethic philosophy?   Of course, I couldn't leave out Boutros Boutros Ghali or Frank Bettger.   And dancing....

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The Tell Your Story family is growing!

We're talking about our very own Amanda Pollard, who's expecting her first child in February.   If you know Tell Your Story, you know Amanda. She was the agency's first full-time employee and is an award-winning marketing and social media powerhouse who plans and executes some of our most visible and successful client campaigns. As she prepares for her pending arrival, the Tell Your Story team threw her a surprise baby shower to send her off in style. And speaking of style, you should see the adorable nursery she and her husband Ben designed and furnished in anticipation of their coming arrival.   Please join us in wishing Amanda and her family the very best during this exciting time!...

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“Click Farms” Become Global Business

For businesses just getting started on social media, looking to boost their profile, or heighten engagement levels, it can be tempting to purchase fake clicks, which can be purchased for as little as a half cent. While "click farms" have become lucrative in the social media industry, there is no upside for businesses who engage in this practice.   According to Twitter's Jim Prosser, "In the end, their accounts are suspended, they're out the money and they lose the followers."   Buying fraudulent clicks and follower accounts is a surefire way for businesses to lose all credibility in the social media world. Read on to learn how companies are cracking down on this trend.   "Celebrities, businesses and even the U.S. State Department have bought bogus Facebook likes, Twitter followers or YouTube viewers from offshore 'click farms,' where workers tap, tap, tap the thumbs up button, view videos or retweet comments to inflate social media numbers."   Read the...

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3 Things Your Employees Want More Than Money

As we head into 2014, keep this great thought in mind.   "If your employees are working towards something important and meaningful, they will be motivated to come to work and more loyal to the team and mission."   At Tell Your Story, we have had the privilege of helping companies come up with a great message based on purpose. We also help companies with existing or developing messages get their stories out to the people that matter. These messages are just as powerful internally as well as externally and help set a great foundation for marketing communications activity.   Read the source article at Business Insider...

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Five Content Marketing Tools That Will Make Your Life Easier

This is our first day using the Curata publishing platform for our blog. Wish us luck! Here's an article that describes five great content marketing tools. A little old, but still good information. We'll tell you how our Curata experiment goes for us and our clients.   Content marketing can be a challenge for anyone because it takes more time and effort than we ever thought. Here are a list of professional tools for content curation, distribution and syndication using your or third party content on the web.   Read the source article at Brands With Fans Blog...

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Full Time Social Media and PR Specialist Wanted

We are looking for a full time Social Media and PR Specialist to join our team.  We are looking for someone with 2 to 3 years of experience with a PR firm or marketing agency, in a similar role.  The candidate would need the ability to work remotely, however, there will be shared office availability.  Benefits would include a flexible and nimble work culture, health insurance, 401K and a competitive paid time off policy.   We will be evaluating candidates based on the following criteria:   Writing: We need someone with excellent writing and editing skills that is comfortable writing for business-to-business products and services like building products and trucking and financing and technology and home health care, and more. There is also opportunity for sports/sponsorship social media and PR work.  The candidate must also be able to help write proposals, press releases and blog posts, and be able to summarize research and develop...

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What does #Twitter’s IPO mean for marketers?

[caption id="attachment_1684" align="aligncenter" width="288"] Source: Link[/caption] Since Twitter announced that it filed for IPO in early October, the interwebs have been buzzing with excitement and curiosity.  What will the final share price be? Can Twitter generate revenues and profits from its business? Hello, anyone remember Facebook’s IPO? And most importantly, what does this mean for “my” industry?   With over 200 million users Twitter is hardly an underground experience, but people are speculating whether this IPO will finally push Twitter mainstream.  With “TWTR” flashing across the ticker, we think that those not currently engaging with this platform might be intrigued enough to sign up. Especially since the share price was announced at $26 and is now trading at $45 per share (as of 10:30 a.m. CST, 11/7/2013.) A whole new generation of consumers is paying attention to Twitter now and no doubt brands and marketers are strategizing on how best to connect and...

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Tell Your Story is on a Mission

We’ve thrown our hat in the ring for a Chase Mission Main Street℠ Grant, and we would love your support.  VOTE HERE. Or read more to learn more.   What is Mission Main Street℠ Grants?  Mission Main Street℠ Grants is a program by Chase that awards 12 small businesses grants of $250,000 to help grow their businesses.  The program is sponsored by Chase, Google and a diverse group of organizations.   To apply, each small business must create a business profile and answer five questions about their business that will be reviewed by panelists to determine the winners.  Tell Your Story has created a profile, which can be viewed here.  We also answered questions – in 500 characters or less – about Tell Your Story.  It’s sometimes hard answering questions in 500 characters, but I think we did a good job. If you agree, we would love your vote.   Tell us about your business. What...

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Amplifying Our Stories at #CMWorld

Tell Your Story was at Content Marketing World 2013 in Cleveland earlier this month, enjoying keynotes, break out sessions, Lunch and Learns and connecting with friends, old and new.  Attendees had the opportunity to take part in some fantastic content conversations throughout the conference, whether they were on site and in person or following #CMWorld and watching the live streaming sessions from a distance.  We're so glad Tell Your Story was there to be part of the “Amplify Your Story” dialogue.  Here are a few of our favorite pictures from the conference.  Visit us on Facebook to see more #CMWorld photos.   [caption id="attachment_1629" align="aligncenter" width="614"] Joe Pulizzi and George at #CMWorld[/caption] [caption id="attachment_1632" align="aligncenter" width="368"] Jonathan Mildenhall of Coca Cola talks Liquid Storytelling[/caption] [caption id="attachment_1635" align="aligncenter" width="512"] George at the Rock and Roll Hall of Fame[/caption]  ...

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