Did you ever have a lemonade stand as a kid? As it turns out, that early business experience can help you succeed in your career as a communications professional. As I learned at yesterday’s BMA Chicago luncheon with DePaul professors Ron Culp and Matt Ragas, having business acumen is one of the top criteria needed …
Lemonade Stands & Business Acumen at BMA Chicago Read More »
Last night at Moonlight Studios, the Tell Your Story team proudly accepted a Gold Business Marketing Association of Chicago Tower Award in the social media category for work done for client, USG Corporation. It was a terrific event and celebration of the best and brightest in Chicago B2B marketing. Our winning social media program helped …
“Why are you passionate about what you do?” This hardball inquiry was tossed into a panel discussion I recently participated in at Northwestern University with students who are a part of the Medill Integrated Marketing Communications (IMC) program. A question that I, like many professionals, ask myself often, I realized that it’s largely because of …
Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago When I sat down and reviewed the schedule for #BMA14, I saw that there was a morning run each day of the conference. I admire those who were able to get up and run at 5:30 each morning …
Dispatches from BMA14: a Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago Profound brevity. A crucial skill in business communications, a beautiful concept, one that I personally applaud, one that I hope more of us can attain. One of my favorite sessions at #BMA14 was led by …
Dispatches from BMA14: a Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago Karen Walker, SVP of Cisco, presented on the art and science of creating emotional connections with customers this morning. As the b2b buying process continues to change, emotions are playing an integral role in the customer journey. …
Dispatches from BMA14: a Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago Jay Baer, author of the best selling book Youtility, kicked off the last day of BMA14 with a rousing discussion about useful marketing. He defined “Youtility” as marketing that is so good, your customers would pay for it. …
Marketing So Good Your Customers Would Pay For It Read More »
Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago Yesterday, twelve young b2b pros capped off Day 2 of BMA14 with a fantastic presentation on Gen C. If you think Gen C is just another term for Millennials, think again. Gen C, also referred to as the …
Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago The Second City spoof performance on marketers was a tough act to follow today but luncheon keynote speaker Gary Vaynerchuk managed to be equally entertaining to most (and perhaps offensive to some). The VaynerMedia CEO and co-founder, and notable …
Watch Out, Kids! For B2B Marketers, Social Media is a Gateway Drug Read More »
Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago Gary Vaynerchuk is a crazy F@&K. But he speaks the truth. If you’ve seen him speak, you know what I mean. I love one of his messages about tripling down on your strengths. Don’t waste time doing …
