Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago Gary Vaynerchuk is a crazy F@&K. But he speaks the truth. If you’ve seen him speak, you know what I mean. I love one of his messages about tripling down on your strengths. Don’t waste time doing […]
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Dispatches from BMA14: a Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago More and more marketers are being asked to prove the impact marketing has on both the top and bottom lines. At BMA14 today, one of the 15-minute “Firestarter” sessions addressed the challenge of transforming marketing from a cost
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Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago Social selling expert Jill Rowley rocked the #BMA14 crowd this morning and discussed how we can do a better job communicating with prospects using social media. Her presentation was excellent as she kept emphasizing, “It isn’t always about closing,
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Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago When I was in college, all of the advertising classes were focused on the sex appeal of consumer marketing. There wasn’t a focus on business-to-business marketing; I didn’t even know it existed. Fast forward a certain number of
Business to Business is not Boring to Boring #BMA14 Read More »
Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago If there’s any company to take mobile marketing advice from, it’s Facebook. As of last month, Facebook surpassed 1 billion active users on mobile— way more than their desktop version will ever get. CMO of Facebook Gary Briggs
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Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago Since the Tell Your Story team is staffing the 2014 Global BMA Conference media room, my colleagues are front and center for BMA14. As a remote team member, I’m taking part from hundreds of miles away. It
Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago On the eve of #BMA14, we had the opportunity to attend BMA Chapter Leader Day in Chicago as a pre-conference event. There must have been nearly 75 chapter leaders in attendance from cities across North America. Some were
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#ICYMI #smms14 was a trending topic yesterday on Twitter. Not surprising when 150 social media masters conglomerate in one room, but it certainly speaks to the power of sharing engaging content. I was able to attend the 6th Annual Social Media Masters Summit hosted by Digital Megaphone in Chicago on May 15. The event hosted
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I went last year. Definitely a good investment. And Cleveland is a fun place to go to a conference. Read the source article at Marketing Conference
Stories Shared With a Mentor A Rick Segal tribute video from George Rafeedie. Read blog post here: I visited with old colleagues this past weekend and spoke at a tribute dinner honoring my former boss, mentor and friend, Rick Segal. Rick is one of the founders of HSR Business to Business, which now
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