Since 2009, Tell Your Story has been helping organizations develop & amplify great stories for business success.
Your Customers Can Spot AI Content. Here’s What Gives It Away.
AI has made it easier than ever to publish content, but it’s also making brands sound interchangeable. AI-generated writing has a set of tells that have become almost comically obvious. From the word “quietly” to everything being “revolutionary,” we’re breaking down the most common dead giveaways
The Story Behind Tell Your Story
What does agency success actually look like after 17 years? George Rafeedie joined the OnAgency podcast to answer that question. He talks about launching Tell Your Story in the middle of the Great Recession, what boutique agencies can do that big firms can’t, and the lessons that come from nearly two decades of independent agency ownership.
Stop Starting from Scratch: The Art of Content Atomization
Creating more content isn’t always the answer. It’s doing more with what you already have. Content atomization takes one high-value asset, like a whitepaper or keynote, and breaks it into many platform-native pieces: a LinkedIn carousel, an SEO blog post, an email sequence, a media pitch. See how one deep-dive project can unlock weeks of marketing assets.
Fractional Marketing: Big Impact. Small Investment.
Hiring a senior marketing leader used to mean a six-figure salary and a six-month search. Not anymore. A fractional marketing professional gives you senior-level expertise for a fraction of the time and cost of a full-time hire. And unlike freelancers who work project to project, fractional leaders embed with your team and operate as part of your organization from week one. See why this staffing model is gaining popularity and when it makes the most sense.
Turning Trade Shows into Content Engines
Trade shows eat up serious marketing budgets, yet most brands walk away with little more than a few iPhone photos and a recap post. Our Before, During, After framework helps brands turn events into months of content: anticipation-building posts leading up, real-time thought leader clips from the show floor, and a recap sizzle reel that keeps working long after the booth comes down. See how we put this into practice for a leading commercial real estate company.
Influencer Marketing Isn’t Just for Big Brands Anymore
If you’ve written off influencer marketing as a big-budget game for consumers brands, look again. Micro-influencers, those creators with 10,000 to 100,000 followers, exist in nearly every industry, cost a fraction of what you’d expect, and earn engagement rates big accounts can’t match. Learn how to find the right creator partners for your brand, and why the smartest move is getting out of their way once you do.
Zero-Click Search: How to Become the Answer AI Chooses
About 60% of searches now end without a single click to a website. Between AI summaries at the top of Google and tools like ChatGPT becoming search destinations themselves, people are getting answers without ever visiting your site. Learn why AI might be skipping your brand and how your brand measures up.
Storytime is published by story marketing agency Tell Your Story Brand Communications Inc. (TYS). Since 2009, TYS has been the alternative marketing partner for organizations of all sizes who have a great story to tell, but don’t have the resources to work with a giant marketing agency. We are integrated marketing communicators who develop and amplify great stories for business success. Our purpose is to bring great people together to accomplish things we wouldn’t be able to accomplish on our own. Let’s make something happen together.
