b-to-b marketing

Storytelling

8 Steps to Storytelling Success

Tell Your Story Founder George Rafeedie gave a recent breakfast seminar with the Chicago Business Marketing Association where he taught a group of B2B marketers how to develop and share stories on any budget. In his dynamic presentation, George explained how every organization (big, small, start up, non-profit, division) has a story. And our job …

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George Rafeedie

Tell Your Story Founder George Rafeedie Shares His Story on Bootstrapping in America

As a marketing agency that focuses on developing compelling and valuable stories for its clients, it’s not everyday that we get an opportunity to share our own story. Tell Your Story’s Founder, George Rafeedie, was a recent guest on Bootstrapping in America, a live online segment produced by the Tastytrade network that highlights entrepreneurs and …

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Be More BMA15

Be More: Top 5 Themes from #BMA15

“Be More.” Two words, countless nuances, depending on whom you’re talking to. For the hundreds of B2B marketers that attended BMA15, this slogan invariably implies how we must continually adapt and evolve to meet the ever-changing needs of a world guided by technology and innovation. B2B’s potential is overwhelming, yet promising, as we continue to …

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BMA15

Top 10 Takeaways from Day 2 of #BMA15

There were some really strong presentations at BMA15 Thursday. I like the cadence of this conference, with most sessions half an hour or 45 minutes long—enough time to delve into a topic without getting slow. There were many remarkable speakers today; heavy hitters from companies like Forrester Research, Pinterest, Dow and Daimler Trucks. Here are …

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SEO Best Practices for Content Marketers

“Why are you passionate about what you do?” This hardball inquiry was tossed into a panel discussion I recently participated in at Northwestern University with students who are a part of the Medill Integrated Marketing Communications (IMC) program. A question that I, like many professionals, ask myself often, I realized that it’s largely because of …

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