#BMA14

BMA14: Looking Back at B2B Marketing’s Most Valuable Lessons

At the end of May, the Tell Your Story team attended the three-day BMA14 Conference in Chicago, the largest B2B marketing conference in the world. We joined over 1,000 B2B marketers from over 400 firms to learn the latest trends, thinking, best practices and more about a wide variety of B2B marketing topics. Our team …

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Columbia Business Marketing

Marketing So Good Your Customers Would Pay For It

Dispatches from BMA14: a Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago   Jay Baer, author of the best selling book Youtility, kicked off the last day of BMA14 with a rousing discussion about useful marketing. He defined “Youtility” as marketing that is so good, your customers would pay for it. …

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Watch Out, Kids! For B2B Marketers, Social Media is a Gateway Drug

Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago The Second City spoof performance on marketers was a tough act to follow today but luncheon keynote speaker Gary Vaynerchuk managed to be equally entertaining to most (and perhaps offensive to some). The VaynerMedia CEO and co-founder, and notable …

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Taking Marketing From a Cost Center to a Revenue Center

Dispatches from BMA14: a Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago More and more marketers are being asked to prove the impact marketing has on both the top and bottom lines. At BMA14 today, one of the 15-minute “Firestarter” sessions addressed the challenge of transforming marketing from a cost …

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