what we think

We don’t think of ourselves as know-it-alls, but we do like sharing our thoughts, experiences and POV from time-to-time. We are in continual learning mode and here is what we think, when we think it.

Engage, Don’t Push.

I had the pleasure of attending the BMA Chicago January luncheon with Scott Brandt, the CMO of Sprout Social, who discussed the evolution of social media and its business impacts. In case you weren’t aware, engagement is crucial and our approach needs to change. In other words, stop talking, start listening. Here are three social trends Brandt says to look out for in 2017:   From promos to dialogue. To put it simply if you do not speak to your customers they will leave you. One in three customers will leave and go somewhere else if you don’t respond to them via social in time. They expect a response within 4 hours, and that time is shrinking. Social media is not just a function of marketing; it needs to be built based on interdepartmental collaboration including customer service. Attribution & analytics: redefine what matters. Social commerce is real. Seventy-five percent of people...

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Getting To a Great Purpose for Powerful Storytelling

“I had a great day today.”   A simple sentence you may hear often. You may actually say it often. Or maybe not.   “I had a great day today.”   At the opening of our client's OutMatch Insights: Live!, OutMatch CEO Greg Moran talked about what drives him and what drives OutMatch. Simply stated, he wants more people, after a long day of work, to say, “I had a great day today.”   Say it. “I had a great day today.”   That struck me as an incredibly powerful and purposeful reason “why” a company exists. Especially for a company who uses data, analytics and psychology to determine success factors of specific specific people for specific jobs.   “I had a great day today.”   How many people can actually say that after a long day at work?   How many people can say that half the time after a long day of work?   Most of our lives is spent at work or worrying about work. So...

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Tell Your Story welcomes Francesca Berry

Hi! My name is Francesca Berry and I am a new intern for Tell Your Story. I am so appreciative and eager to start my time at Tell Your Story with the team and gain some hands-on experience in the Content Marketing and PR world.   I am a recent graduate from Northwestern University where I majored in Psychology and pursued the Medill School of Journalism Undergraduate certificate in Integrated Marketing Communications. Originally, I am from Canterbury, England but I made the move across the pond four and a half years ago to continue my Academics and Athletics at Northwestern — and I haven’t looked back.   Throughout college, I was a student-athlete on the Varsity Field Hockey team. While it proved to be challenging and definitely tested me at times, it was an unforgettable roller coaster and rewarding experience that I would do over again if I could!   During my time at Tell Your...

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I Am Not a Content Marketer

  “So, what do you do?” I asked a woman I met at Content Marketing World. “I’m a content marketer,” she replied.   “What do you guys do?” I asked another person I met at the conference. “We developed a content marketing platform for content marketers,” he exclaimed.   Excuse me for finally saying something that has been bugging me for quite some time, but didn’t know how to articulate.   Here it goes.   I consider myself a marketer. I am not a content marketer. I am a marketer.   To all attendees of Content Marketing World 2016, we are not content marketers. We are marketers.   We don’t market content. We market stories. We market organizations. We market people. We market causes.   We are marketers.   We build plans and we are strategic. We provide counsel. We develop great and purposeful stories. We implement technology to make our stories more effective and measurable. We learn and we improve. We lead.   We are marketers.   We were inspired...

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5 Reasons Why I Attend Conferences

I’m heading off to Content Marketing World 2016 in Cleveland this morning. This is one of the several investments I make each year to attend conferences, luncheons, webinars, training sessions and other events that get my networking juices flowing.   Why do I attend conferences? Why should you? Here are a few things to think about.   1. I genuinely like networking. I know that not everyone likes to network as much as I do. And sometimes, believe it or not, I have to psych myself up to network. But almost all of the time, I get benefit from making the effort to attend these events and you will too. You just have to try.   2. I actually learn things. Yes, there are always snooze-fest presentations and people you don’t want to be stuck with. But information that is useful sometimes appears when you don’t expect it. So you need to be ready and willing...

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B2B Marketing Conference

5 Takeaways from #BMA16

I had the pleasure of attending my 4th BMA National Conference this week at the Hilton Chicago. Every year the conference seems to grow and change, this year with the ANA partnership front and center. Regardless, I can always count on the BMA Conference for great networking, quality content and a wealth of insights and ideas to bring back to my job and my clients. Some of the most common themes from this year’s conference included how marketing can and should drive business results, ways to build compelling brands through storytelling, and making marketing more important within organizations.   There were plenty of great B2B insights to choose from, but I’ve narrowed it down to my top 5 takeaways over the 3-day event.   It’s not B2B or B2C its B2H= Business to Human. While this isn’t a new idea, it bears repeating. Linda Boff, Chief Marketing Office at GE, reminded us that business...

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Social Media PR

Join Our Team: Social Media & PR Manager

Tell Your Story, a story marketing agency, is looking for a full-time Social Media & PR Manager to join the team. We are looking for someone with 3-7 years experience at a marketing agency or PR firm, in a similar role. The candidate would need to have the flexibility to work at our downtown Chicago office (WeWork Fulton Market) as well as remotely. Benefits include a flexible and nimble work culture, health insurance, 401K and a competitive paid time off policy.   Responsibilities would include assisting the Tell Your Story team in development, implementation and management of marketing, business development, social media and public relations efforts for a variety of Tell Your Story clients.   Writing / Content Development— We need someone with excellent writing and editing skills that is comfortable writing for B2B and B2C clients. The candidate must also be able to help write proposals, press releases and blog posts, and...

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Social Media Advertising 101: How to Get Started

Social news feeds have become a highly competitive space over the last few years, as platforms such as Facebook, Twitter, LinkedIn, and most recently, Instagram, have opened their self-service advertising models to all businesses. In order to get the maximum results and ROI desired from their content, brands and organizations are finding they have to “pay-to-play” in the social media game. Achieving stellar results organically is more difficult than ever as competition for eyeballs continues to increase, and various marketing research supports the notion that organic reach will be next to zero in the next few years.   Social media advertising, when planned, executed, optimized and measured correctly, is an effective way to: • Increase brand awareness • Extend content reach and help ensure content is served in the right place, at the right time • Promote thought leadership • Create engagement and dialogue among influencers and audiences • Drive targeted website traffic • Enhance SEO and build...

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