No long blog posts here this week! The 2015 edition of the National Business Marketing Association National Conference, BMA15 / Be More, kicked off today with a pre-session of Chapter Leaders. Chapter Leaders are those who serve in leadership positions at the 20+ local chapters that make up the BMA. As promised, no long blog […]
Top 10 Takeaways from BMA15 Chapter Leader Day Read More »
I recently had the opportunity to attend the Legal Marketing Association (LMA) Annual Conference on behalf of client One North Interactive, a digital marketing and technology agency that has historically worked with some of the world’s largest and most prominent law firms. Maybe it was due to the event backdrop, which was set on
B2B Marketers Can Learn a Thing or Two from the LMA Read More »
We love our clients, but not this much. See how this agency based in France communicated its new French Kiss promotion with staffers.
How Much Do We Love Our Clients? Read More »
The closer we get to February 14, the harder it becomes to avoid the Valentine’s Day restaurant guides, Tinder-themed events and Red Velvet Oreos (although nobody really wants to avoid Oreos). While B2C marketing steals so much of the spotlight, all this attention only reaffirms my love for one thing: the B2B industry. I
All the Feels: 14 Reasons Why Marketers Are in Love with B2B Read More »
“We make a living by what we get. We make a life by what we give.” – Winston S. Churchill The team at Tell Your Story prides itself on making a living by doing what we love: working with some of B2B’s brightest innovators and marketers, creating award-winning marketing and social media campaigns, and getting
Give Back the Love Read More »
Say the words “female condom” and you’ll get a raised eyebrow, a nervous laugh or worse. But did you know the manufacturer of the FC2 Female Condom is headquartered here in Chicago? The Female Health Company has distributed tens of millions of female condoms to 144 countries around the world since 2007. Recently the company
It’s More Than Love – The Female Condom Story Read More »
We are pleased to share this guest post from our friend, Karen Davis. This post originally appeared on Karen’s Facebook page, and we LOVE it! I have a fire burning in the very depth of my soul and it has been burning for a very long time. I am outraged by the immense stress, intimidation and
Why I Am Outraged By the Lack of Love in the Workplace Read More »
What do marketing, sales, finance, and IT professionals have in common? Apparently, we’re all really confused about big data. More specifically, how to use the vast amounts of data we have at our fingertips. By (Wikipedia) definition, big data is “any collection of data sets so large or complex that it becomes difficult to process them using
Just Use a Pencil: Knowing How to Apply Big Data Read More »
Did you ever have a lemonade stand as a kid? As it turns out, that early business experience can help you succeed in your career as a communications professional. As I learned at yesterday’s BMA Chicago luncheon with DePaul professors Ron Culp and Matt Ragas, having business acumen is one of the top criteria needed
Lemonade Stands & Business Acumen at BMA Chicago Read More »
Without a doubt, one of the high points of Content Marketing World 2014 was Kevin Spacey‘s closing keynote. Storytelling was at the heart of his address, and he challenged all content marketers to tell better stories. During his presentation, he talked about the three important elements of storytelling: conflict, authenticity and audience. Watch this video of keynote
“The story is everything.” Read More »
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by Deeta
