marketing communications

Unity

For Organizations Who Care, Saying Nothing Not an Option

I had never seen this quote before. But it’s absolutely true. Neutrality sends a powerful message, whether you like it or not. It almost seems trivial to write about something as important as this from a marketing perspective. But as a marketer, consultant and entrepreneur, I have an obligation. Truthfully, I’ve struggled articulating this for …

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Water Cooler TV

Tell Your Story and FUNGI Media Launch WaterCooler TV

Video series highlights great stories in the business world in a digestible way Tell Your Story and FUNGI Media have partnered to launch WaterCooler TV, a not-your-typical web series highlighting the thinking and stories of leading entrepreneurs, executives and marketers.   “We’ve been to hundreds of marketing conferences and sat through thousands of presentations,” said …

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“The story is everything.”

Without a doubt, one of the high points of Content Marketing World 2014 was Kevin Spacey‘s closing keynote. Storytelling was at the heart of his address, and he challenged all content marketers to tell better stories. During his presentation, he talked about the three important elements of storytelling: conflict, authenticity and audience. Watch this video of keynote …

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