Networking

Be More BMA15

Be More: Top 5 Themes from #BMA15

“Be More.” Two words, countless nuances, depending on whom you’re talking to. For the hundreds of B2B marketers that attended BMA15, this slogan invariably implies how we must continually adapt and evolve to meet the ever-changing needs of a world guided by technology and innovation. B2B’s potential is overwhelming, yet promising, as we continue to …

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Let’s Just Call It Marketing: Content Marketing World ’14 Recap

Watch Our Video Recap of Content Marketing World 2014 Read Our Recap of Content Marketing World 2014: For various reasons, some people hate the phrase “content marketing.” To me, after attending the 4th annual Content Marketing World, it is clear that content marketing is just marketing.  And always has been.  So let’s drop the word content and …

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You Should Be Proud of Your BMA Chapter Leaders

Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago   On the eve of #BMA14, we had the opportunity to attend BMA Chapter Leader Day in Chicago as a pre-conference event. There must have been nearly 75 chapter leaders in attendance from cities across North America. Some were …

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Social Media PR Trade Shows

5 Ways to Maximize Trade Shows with PR and Social Media

Let’s face it. Trade shows are expensive. Between renting the booth space, paying for your team’s travel expenses, creating an attractive booth, printing literature, and purchasing giveaway items, trade shows can be a major investment and eat up a large portion of your overall marketing budget. So why not maximize your spend by using public …

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How to Make the Most of Trade Shows & Live Events

Our team is gearing up for back-to-back trade shows this week and happened to come across Hubspot’s timely article, “Getting the Most From Live Events: A Guide for Attendees, Hosts & Participants.” The article reported a shocking statistic – 80% of companies don’t even follow up with leads after trade shows. How can that be? …

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Six Types of Networkers Everyone’s Met

Note: We originally developed a list of “types of networkers” in 2009 and were inspired to refresh and republish. It served as a great conversation starter at a recent Business Marketing Association Chicago event, and we think it can help people improve who they are as a networker.  It’s about to be that time of …

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