Tell Your Story Founder George Rafeedie shares his thoughts on how identifying and communicating a brand’s purpose is essential for marketing success on the Cranium Studio blog, Brand Musings. Read what George had to say and see examples of purpose-driven branding here: Brand Purpose, Key to Content Marketing Success
Tell Your Story Talks Brand Purpose on Cranium Studio Blog Read More »
There were some really strong presentations at BMA15 Thursday. I like the cadence of this conference, with most sessions half an hour or 45 minutes long—enough time to delve into a topic without getting slow. There were many remarkable speakers today; heavy hitters from companies like Forrester Research, Pinterest, Dow and Daimler Trucks. Here are
Top 10 Takeaways from Day 2 of #BMA15 Read More »
I recently had the opportunity to attend the Legal Marketing Association (LMA) Annual Conference on behalf of client One North Interactive, a digital marketing and technology agency that has historically worked with some of the world’s largest and most prominent law firms. Maybe it was due to the event backdrop, which was set on
B2B Marketers Can Learn a Thing or Two from the LMA Read More »
We love our clients, but not this much. See how this agency based in France communicated its new French Kiss promotion with staffers.
How Much Do We Love Our Clients? Read More »
The closer we get to February 14, the harder it becomes to avoid the Valentine’s Day restaurant guides, Tinder-themed events and Red Velvet Oreos (although nobody really wants to avoid Oreos). While B2C marketing steals so much of the spotlight, all this attention only reaffirms my love for one thing: the B2B industry. I
All the Feels: 14 Reasons Why Marketers Are in Love with B2B Read More »
What do marketing, sales, finance, and IT professionals have in common? Apparently, we’re all really confused about big data. More specifically, how to use the vast amounts of data we have at our fingertips. By (Wikipedia) definition, big data is “any collection of data sets so large or complex that it becomes difficult to process them using
Just Use a Pencil: Knowing How to Apply Big Data Read More »
Did you ever have a lemonade stand as a kid? As it turns out, that early business experience can help you succeed in your career as a communications professional. As I learned at yesterday’s BMA Chicago luncheon with DePaul professors Ron Culp and Matt Ragas, having business acumen is one of the top criteria needed
Lemonade Stands & Business Acumen at BMA Chicago Read More »
Watch Our Video Recap of Content Marketing World 2014 Read Our Recap of Content Marketing World 2014: For various reasons, some people hate the phrase “content marketing.” To me, after attending the 4th annual Content Marketing World, it is clear that content marketing is just marketing. And always has been. So let’s drop the word content and
Let’s Just Call It Marketing: Content Marketing World ’14 Recap Read More »
Hi, everyone, Annie Beard here! I am a Senior Strategic Communication major at Ohio University, and I am interning with Tell Your Story this summer. I met George while he was spending time at Ohio U. as the Visiting Professional of Public Relations at the E.W. Scripps School of Journalism. After a few weeks of
A Word from our Intern Read More »
Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago When I sat down and reviewed the schedule for #BMA14, I saw that there was a morning run each day of the conference. I admire those who were able to get up and run at 5:30 each morning
Healthy Habits at #BMA14 Read More »
