I started this post on January 3rd, but the life of George in 2020 is already hectic. Good, but hectic. So this is being published a little later than planned, but I hope valuable and entertaining, nonetheless. Here are my 20 thoughts to kick off 2020. My entrepreneurial, marketing and life journeys are ever-evolving. For […]
Twenty Thoughts for 2020 Read More »
We are very excited to announce that we have greatly expanded our digital media planning and buying capabilities with the addition of Joe Porter as our new Director, Digital Paid Media. Joe comes to us with over twelve years of digital media buying experience, most recently with Cengage Learning, where he led a team of
Tell Your Story Expands Digital Media, Lead Gen Capabilities Read More »
How can business-to-business make their content marketing more effective? George shares his thoughts on creating better, more valuable, relevant and consistent content in his guest post 10 Tips for Doing it Better (Content Marketing, That Is) on the One North blog.
10 Tips and Tactics for Better Content Marketing Read More »
Without a doubt, one of the high points of Content Marketing World 2014 was Kevin Spacey‘s closing keynote. Storytelling was at the heart of his address, and he challenged all content marketers to tell better stories. During his presentation, he talked about the three important elements of storytelling: conflict, authenticity and audience. Watch this video of keynote
“The story is everything.” Read More »
Watch Our Video Recap of Content Marketing World 2014 Read Our Recap of Content Marketing World 2014: For various reasons, some people hate the phrase “content marketing.” To me, after attending the 4th annual Content Marketing World, it is clear that content marketing is just marketing. And always has been. So let’s drop the word content and
Let’s Just Call It Marketing: Content Marketing World ’14 Recap Read More »
Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago Yesterday, twelve young b2b pros capped off Day 2 of BMA14 with a fantastic presentation on Gen C. If you think Gen C is just another term for Millennials, think again. Gen C, also referred to as the
This great article states that “nearly half (45%) of all companies say content is ‘highly integrated’ with their SEO efforts, compared to just 24% for paid search marketing and 16% for mobile marketing. Organizations are more likely to integrate content marketing with their SEO strategy than they are with any other digital marketing discipline.” The
Integrate Your Content Marketing with SEO / SEM Read More »
What does Facebook’s revamped News Feed have to do with your brand? Everything. Over the past decade, social media outlets have created a world where oversharing or “TMI” is widely accepted and encouraged. In an effort to educate consumers and differentiate themselves from competitors, many brands have forgotten about the art of simplicity
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Social media has grown to play a major part in our lives; whether in the personal or business world, social media has made its mark and has proven its importance when it comes to communicating and promoting a message. On February 8th, we attended the 2013 ChicagoAuto Show for the Social Media Preview Day. While
Social Media Preview at the Chicago Auto Show 2013 Read More »
Another great video from Hubspot promoting the power of consistent and valuable content and how it can help grow your business. Car Seats For Cats: Teaching Nana About Inbound Marketing
Car Seats For Cats: Teaching Nana About Inbound Marketing Read More »
