Here are some final thoughts, but also some summary comments since we want this blog to live for a while for people interested in the reasons we made our trip to India during February 2009.First, BlueSilver Inc. is a marketing consultancy that uses a variety of resources to help develop and execute marketing and marketing […]
Final Thoughts on our India Trip Read More »
We had a great trip to India to visit our design production and programming partner, Basil. But it sure is nice to be home and back in Chicago – even though we had to experience a nearly 50 degree difference in temperature. Over the next day or two, we will be summarizing our trip
We are having some great dialogue today with Basil executives and the agency that is visiting from the United States. One hot topic is about potential challenges and obstacles. In short, people get used to working in certain ways. And when looking at any kind of change, many things come into play and get in
Agencies need to start exploring global production sources and bring solutions to their clients before they get an e-mail from procurement telling them they must explore global resources, or worse mandate a particular organization to work with off shore. For Fortune 500 marketers, you also want to stay ahead of procurement and work with
BlueSilver founder and CEO Sanjeev Ahuja and N Krishna Kumar, Basil‘s Chief Operating Officer, collaborate on an RFP response at Basil headquarters in Bangalore.
We have had a fantastic trip so far, but meeting with our partners at Basil is the main reason for our long journey. It is great to be here and we are looking forward to a productive 24 hours. They have very cool space in the AVS industrial corridor of Bangalore. They have been at
We Arrive at Basil! Read More »
So who is Basil and how does BlueSilver work with their team in Bangalore? Basil is a creative design production and programming studio that BlueSilver represents in the United States. BlueSilver also uses Basil services for current consulting clients who have various print production and programming needs. The full scope of services through Basil includes
It is early Monday morning in India. After a great weekend with Sanjeev’s family and friends in Kolkata, we are now off to Bangalore, or Bengaluru, to meet with our creative design production and programming partner, Basil Communications. We will be in meetings all day Monday with Basil executives and an agency from the United
We had a fine lunch at a Kolkata institution, Nazim’s. It has a long history that dates back to 1932 and is known for its rolls and kabobs. The roll I had was chicken wrapped in bread that is fried. You eat it like a burrito and it is called a kathi (stick) since the
Nizam’s – Kolkata Institution Read More »
Our trip keeps getting better. On Saturday we spent the afternoon in the central shopping district walking around the Sir Stuart Hogg Market, or New Market. It was built by the British in 1873 and is comprised of hundreds of vendors selling everything from spices, to fish, to t-shirts and jewelry. Residents of Kolkata can
Monthly highlights delivered right to your inbox.
