Agencies and media companies need to adjust, this article states, to the ever-growing ability of marketers to communicate directly to customers and prospects. Kind of surprising this article is being written in this day and age, and not 10 years ago. We started BlueSilver because things have changed and are ever-evolving. Marketers need resources, both […]
Media and Agencies are Adjusting Read More »
One of BlueSilver‘s trusted client partnerships is with home healthcare coding company, Daymarck, a leader in remote home health medical coding and software. We play a vital role on Daymarck’s leadership team and initiated an aggressive social media and thought leadership program to spread the word on Daymarck’s and its’ leader’s expertise in the important
Thought Leadership YouTube Channel Read More »
The fine volunteers and staff of the Business Marketing Association are doing a great job recapping the event so far. Here is the link to the official BMA Social Media site at http://www.marketing.org/unlearnlive for links to twitter updates (#bma09), blog postings and official recaps. Here are my quick thoughts. Someone said it best when commenting
BMA: Day One Recap Read More »
What is the value of the national infrastructure? What value do people get from being members rather than just attending events? How do we attract new corporate marketing members and leaders? Should there be a focused effort at attracting “millennials” to BMA and b-to-b marketing. Those were some of the main topics discussed at
BMA Chapter Leaders Day Read More »
We will be blogging and tweeting from this year’s national Business Marketing Association Conference being held in Chicago this year starting June 10. Probably more tweeting than blogging, but we’ll see how the week goes. I have been to many national BMA conferences, especially within the last 10 years. It was always exciting when we
BMA National Conference: Blog, Tweet, Tweet, Blog Read More »
Client SmartSignal, a predictive analysis technology company for industrial equipment, is celebrating its 10 year anniversary this year. The Chicago Daily Herald did a great job covering this innovative company, the important work its people do, and its history stemming from its beginnings as a spin off from Argonne National Laboratory.
Client Smart Signal Celebrates 10th Anniversary Read More »
Here are some final thoughts, but also some summary comments since we want this blog to live for a while for people interested in the reasons we made our trip to India during February 2009.First, BlueSilver Inc. is a marketing consultancy that uses a variety of resources to help develop and execute marketing and marketing
Final Thoughts on our India Trip Read More »
We had a great trip to India to visit our design production and programming partner, Basil. But it sure is nice to be home and back in Chicago – even though we had to experience a nearly 50 degree difference in temperature. Over the next day or two, we will be summarizing our trip
We are having some great dialogue today with Basil executives and the agency that is visiting from the United States. One hot topic is about potential challenges and obstacles. In short, people get used to working in certain ways. And when looking at any kind of change, many things come into play and get in
Agencies need to start exploring global production sources and bring solutions to their clients before they get an e-mail from procurement telling them they must explore global resources, or worse mandate a particular organization to work with off shore. For Fortune 500 marketers, you also want to stay ahead of procurement and work with
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